ANBL
Holiday Gifting Starts Here Production
Bringing warmth and connection to the holidays.
Alcohol NB Liquor (ANBL) is New Brunswick’s crown corporation responsible for the purchase, distribution, and retail of alcoholic beverages across the province. Over the past couple of years, we’ve had the pleasure of working with them on a range of creative initiatives, from static campaigns and motion graphics to video production and more.
But one of our favourite collaborations was part of their 2025 holiday campaign. ANBL entrusted us to lead a full-scale seasonal production that would go beyond the traditional retail approach. This campaign wasn’t just about showcasing products, it was about capturing the emotional heart of the holidays. The focus: real people, meaningful moments, and the connections that make this season unforgettable.
THE ASK
Tell a holiday story that feels personal, warm, and uniquely ANBL.
We set out to create a campaign that could strike an emotional chord while subtly showcasing ANBL’s seasonal offerings. The goal was to blend heartfelt storytelling with thoughtful product placement, bringing together the emotional and the commercial in a way that felt natural, human, and on-brand.
To make it happen, we developed a complete suite of creative assets; hero video, motion graphics, short-form cutdowns, and static visuals, all optimized for a short but high-impact seasonal run. From in-store displays to Instagram feeds, every element needed to be crafted for consistency, reach, and resonance across both digital and traditional channels.
THE PROCESS
Start with emotion. Lead with the story. Layer in brand and product.
Our strategy was grounded in one simple truth: the holidays are about connection. Shared laughter, cozy traditions, small gestures, and time with the people who matter most. That theme became our direction as we built a narrative that celebrated those magical moments, while thoughtfully layering the products that help bring them to life.
Visually and tonally, we aimed to strike a balance between festive and polished, nostalgic and current, emotional and commercially effective. The result? A holiday campaign that felt warm, real, and undoubtedly ANBL.
THE IMPACT
A campaign that connected, emotionally and commercially.
The campaign rolled out across ANBL’s key seasonal channels, from broadcast and digital to in-store displays and it landed exactly where it needed to: in the hearts of its audience. Viewers responded to its warmth and authenticity, connecting deeply with the moments it portrayed and the brand behind them.
More than a seasonal promotion, the campaign reinforced ANBL’s role as part of the holiday experience. With strong engagement across platforms, widespread visibility, and a clear emotional impact, the creative helped drive both brand affinity and performance during one of the most important retail windows of the year.
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