Wildwood Cabinets
Brand Identity, Video, Website
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Company Description
WILDWOOD has been proudly serving customers since 1976 with quality cabinetry and friendly service. Long overdue for a brand refresh, Peach Marketing was quickly approached to help Wildwood reintroduce themselves into the marketplace and define their product offerings to their customers.
Goals
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Modernize the brand identity in a creative way.
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Create a new name for the brand, demonstrating the growth of the business.
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Revamp the website, in order to accentuate the modernization of the rebrand.
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Create marketing assets to reach a specific niche.
Using the minimalist approach, we wanted to find a clever way to represent the letter W, the letter C, and the symbolic cabinet doors in the logo. The end result was a unique and simple way to communicate the essence of the brand to customers and to solidify Wildwood as a contemporary brand.
Creative Solution
Once the brand strategy and identity phases of the project were completed, Peach Marketing was also entrusted to complete the wire-framing, design, and development of the new Shopify website.
Website Redesign
We started by conducting surveys and strategic sessions with key stakeholders to understand the company's brand objectives and value propositions along with its opportunities and challenges. From there, the scope of our work was established: the complete rebrand of the brand voice and visual identity including among others, a new logo, website, photo session, video session, and stationery design.
Defining the Brand
